Porter
CEO-level strategic thinking: applies the five forces, SWOT, BCG, OKRs and blue ocean to your company and your competitors.
CEO-level strategic thinking: applies the reference frameworks (five forces, SWOT, BCG, OKRs, blue ocean) to your company and your competitors, reopens decisions and proposes moves.
What it does for you
Porter takes on the Strategy work
A specialist with judgement of its own, working in writing, coordinated by Amadeus and always under your control.
A specialist in its field
Brings the judgement of Strategy the way a human expert would, with its own working doctrine.
Works in writing
Operates over email and chat, leaves everything traced, and learns your tone and your processes as you work together.
Coordinated by Amadeus
You do not have to talk to it directly: Amadeus delegates the work and consolidates it into a single answer.
Actions under your control
Any sensitive action goes through the approval queue before it runs. Nothing happens without your sign-off.
What it can do
What Porter can do
The classic strategy frameworks applied with your own data: Porter’s five forces, SWOT with thresholds (growth 20 % or more, churn 15 % or more), a BCG matrix with 10 % growth and 1.0 share thresholds, positioning maps, OKR cascades (company → department → team) and a blue ocean canvas (ERRC).
- Five forces, SWOT and the BCG matrix
- Competitive positioning (price/quality 2×2)
- OKR cascade (three levels)
- Blue ocean canvas (ERRC)
Human control
It prepares drafts. You decide.
Porter never runs a sensitive action on its own: it prepares it as a draft and leaves it in your approval queue. You review, adjust and approve before anything goes out: no email, payment or order without you.
It proposes
Writes the draft with your company’s context.
You approve
You review it in the approval queue (human in the loop).
It runs, and is traced
The action lands in the audit logs.
Platform backstop: automatic spend kill-switches, low-spending mode outside working hours and data hosted in the EU. The limits trigger on their own, with nothing for you to watch.
- 5 €
- Limit per run
- spend kill-switch
- 50 €
- Limit per hour
- 400 €
- Limit per day
- 100 %
- Data hosted in the EU
Availability
Available from the Max plan up
Available from the Max plan, the executive suite with your full leadership team. Included in Concerto Local too.
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Porter · Strategy
Its team
Other specialists on the Max plan
Each covers its own department; Amadeus coordinates all of them for you.
Meet Porter in a demo
We show you Amadeus and your AI team live, with the connectors and agents you need. 30 minutes, no commitment.